T-Mobile Eyes Price Hikes As AT&T, Verizon Set to Raise Rates in March

Smartphone with T-Mobile logo and money

T-Mobile is considering price hikes following announcements from AT&T and Verizon that they will raise rates on certain plans in March. This comes as T-Mobile continues to expand its subscriber base and enhance its service offerings.

Key Takeaways

  • T-Mobile hints at potential price hikes in its latest earnings report.
  • AT&T and Verizon are set to increase rates on certain plans in March.
  • T-Mobile recently raised its promotional price for new home internet customers.

T-Mobile’s Potential Price Hikes

In its latest quarterly earnings report, T-Mobile hinted at potential price hikes. G. Michael Sievert, head of T-Mobile US, emphasized the value being provided to customers, including more data and faster speeds. He mentioned that the company is exploring ways to optimize its offerings, which may include adjustments to rate plans and policies.

In October, T-Mobile faced customer backlash after attempting to switch users to pricier plans. However, the company recently raised its monthly promotional price for new home internet customers by $10, bringing the total to $60, which includes a $5 monthly discount for automatic payments.

AT&T’s Upcoming Rate Increases

AT&T has announced that it will increase the cost of its Unlimited plans by 99 cents a month starting March 5. The company is adding benefits to its best unlimited plans, such as increased hotspot data and expanded roaming in the Dominican Republic on its Unlimited Premium plan. Additionally, AT&T is expanding its Value Plus plan to include up to 10 lines, including connected devices.

Verizon’s Rate Hikes

Verizon will raise monthly prices by $4 per line for several older Unlimited plans beginning March 1. The new rates will take effect in the customer’s next billing cycle. However, prices for Verizon’s newer myPlan platform will remain unchanged. Verizon encourages customers on older plans to switch to myPlan to take advantage of network options and exclusive savings on entertainment and shopping services.

How to Save on Your Cell Phone Plan

With the upcoming rate hikes, customers may want to explore ways to save on their cell phone plans. Researching deals or switching to smaller carriers can be effective strategies. Consumer Reports offers a buying guide with key factors to consider when shopping for a plan, as well as results from recently tested cell phone services.

Conclusion

As T-Mobile, AT&T, and Verizon prepare to implement price hikes, customers should stay informed about their options and consider alternative plans to manage costs. The competitive landscape of the wireless industry continues to evolve, offering both challenges and opportunities for consumers.

Sources

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