CVS Pharmacy has revamped its loyalty program, consolidating multiple offerings into two streamlined membership tiers: ExtraCare and ExtraCare Plus. This move aims to simplify savings for customers both in-store and online.
Key Takeaways
- ExtraCare: No-fee program offering 2% back in ExtraBucks Rewards, a $3 birthday reward, and up to $50 in pharmacy rewards.
- ExtraCare Plus: $5/month membership with all ExtraCare benefits plus free same-day delivery, 20% off CVS Health products, and a $10 monthly bonus reward.
- Personalized Savings: Members can receive personalized deals via email, text, and push notifications.
- Healthcare Cost Battle: Part of a broader industry effort to combat rising healthcare costs.
ExtraCare: The No-Fee Loyalty Program
The ExtraCare program is designed to offer significant savings without any membership fees. Members can enjoy 2% back in ExtraBucks Rewards, a $3 birthday reward, and up to $50 in rewards for filling prescriptions and getting vaccines. Personalized savings are delivered through texts and emails, making it easier for members to save on their wellness needs.
ExtraCare Plus: Premium Benefits for a Small Fee
For $5 per month, the ExtraCare Plus membership offers all the benefits of the ExtraCare program, plus additional perks. These include free same-day delivery on nearly all products, free shipping on other items, free same-day prescription deliveries, 20% off CVS Health brand products, a 24/7 pharmacist helpline, and a $10 monthly bonus reward.
Simplified Membership for Easier Savings
According to Zach Dennett, CVS Health Vice President of Loyalty, Omnichannel, and Hispanic Formats, the new two-tiered system is designed to make it easier for members to access the benefits that best fit their needs. The consolidation of programs into ExtraCare and ExtraCare Plus aims to eliminate the need for customers to join multiple programs to unlock all available savings.
Industry-Wide Efforts to Reduce Healthcare Costs
CVS’s revamp comes at a time when many pharmacies and retailers are introducing initiatives to combat high healthcare costs. Walgreens has launched a digital tool, Rx Savings Finder, to help customers compare coupon prices for prescription medications. Amazon Pharmacy has also introduced RxPass, allowing members to get multiple eligible medications for a flat fee of $5 per month.
How to Sign Up
To join the revamped loyalty program, customers can visit CVS.com/ExtraCare and follow the prompts. Additionally, downloading the CVS Pharmacy app and opting in for personalized deals via email, text, and push notifications can further enhance savings.
CVS Pharmacy’s new loyalty program structure aims to provide more straightforward and accessible savings options for its customers, aligning with broader industry trends to make healthcare more affordable.
Sources
- CVS Pharmacy Revamps Loyalty Program | Kiplinger, Kiplinger.
Be the first to comment